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Dana Herra

How to Position Your Brand (Even if You’re a Tiny Fish in a Big Pond)

The first client I ever helped through their brand positioning had all the elements of a brand. They had a visual identity, a tagline, a…

May 22, 2023

May 22, 2023

Is ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)

Marketers love to tell us to ‘start with why.’ Whether that advice is valuable or not depends entirely on how you apply it.

Apr 24, 2023

Is ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)

Apr 24, 2023

Your Content Strategy’s Probably Not Very Strategic. Here’s How to Fix That

Content strategy might be the most widely misunderstood concept in marketing. In a lot of small businesses, it looks something like this:

Jan 23, 2023

Your Content Strategy’s Probably Not Very Strategic. Here’s How to Fix That

Jan 23, 2023

Are You Distributing Content the Right Way or the Boring Way?

Content distribution is not the same as link distribution. To bring the audience to your amazing content, share the value in small slices.

Jul 18, 2022

Are You Distributing Content the Right Way or the Boring Way?

Jul 18, 2022

3 (OK, 4) Ways to Never Struggle for Content Ideas Again

I’ve got 99 problems, but coming up with content ideas ain’t one.

Jun 3, 2022

3 (OK, 4) Ways to Never Struggle for Content Ideas Again

Jun 3, 2022

Is Your Thought Leadership Content Really Thought Leadership?

Everyone wants to be a thought leader these days. It’s the height of content fashion.

Jun 2, 2022

Is Your Thought Leadership Content Really Thought Leadership?

Jun 2, 2022

Target Your Marketing at Who Your Audience Wants to Be

If you want to eat healthier, exercise first thing in the morning.

Jun 1, 2022

Target Your Marketing at Who Your Audience Wants to Be

Jun 1, 2022

I Asked My Network to Define ‘Personal Brand.’ Here’s What They Said.

I thought there was a general agreement on what a “personal brand” is all about. Turns out I was wrong.

Apr 15, 2022

Apr 15, 2022

The Social Media Game That Will Make You a Better Writer

“Don’t tell me the moon is shining; show me the glint of light on broken glass.”

Mar 17, 2022

The Social Media Game That Will Make You a Better Writer

Mar 17, 2022

3 Tools To Make Running Your Freelance Business So Much Easier

There are a million things to keep track of when you’re running a freelance business. And just one you.

Mar 14, 2022

3 Tools To Make Running Your Freelance Business So Much Easier

Mar 14, 2022

Dana Herra

Dana Herra

Dana Herra is a copywriter and marketing consultant. She specializes in helping small and medium businesses find and use their unique voice. www.danaherra.com.

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