3 (OK, 4) Ways to Never Struggle for Content Ideas Again

Pillar what now?

OK, let’s start there. If you’re creating content about all the things — like everything you know about — that’s probably one of your problems.

3 Ways to Find Content Ideas

#1: Social listening

This is Marketing 101. It’s a buzzwordy way of saying listen to what your audience is already talking about because joining a conversation is way easier than starting one.

  • What questions are being asked on Quora and Reddit forums under your chosen topics?
  • What discussions are happening on social media under hashtags relevant to your topics?
  • What’s being talked about in Facebook groups, Slack channels, and other social forums your target customer hangs out in?
  • How are your current customers using your product? How would they improve it? Come right out and ask them.

#2: Keyword research

When using keyword research, think deeply. It’s not just about the question the audience is asking, it’s about the pain point they’re experiencing.

Using Google

  • Start to type your topic into the Google search bar. What suggestions does it give you to autocomplete? Those are things people are searching.
  • Look over Page 1 of your search results. What questions are under “People also ask” and “Related searches?”

Using Answer the Public

Head over to Answer the Public and run a search on one of your pillars. This is a fantastic tool that takes your one- or two-word topic and generates a ton of long-tail keywords and questions people are asking of search engines.

#3: Experiment on your social channels

Social media is a great place to test drive content ideas because there’s no pressure. Before you invest a ton of time and energy into a content idea, you can post a high-level, skeleton version of it on social and see what kind of engagement you get. If it strikes a chord, you can be more confident about fleshing it out. If it falls flat, change it up a little and try again to see if it’s the idea itself or something else.

Bonus idea: Look to the calendar

Speaking of social, while there’s less pressure to create durable content there, there is some pressure to create consistently. When I have a gap I just don’t know what to do with, I like visiting Checkiday for inspiration.

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Dana Herra is a copywriter and marketing consultant. She specializes in helping small and medium businesses find and use their unique voice. www.danaherra.com.

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Dana Herra

Dana Herra

Dana Herra is a copywriter and marketing consultant. She specializes in helping small and medium businesses find and use their unique voice. www.danaherra.com.