Everyone wants to be a thought leader these days. It’s the height of content fashion. The more popular it is to pursue thought leadership, somehow, the harder it is to define it. There’s a lot of educational content with a CEO’s name on it that calls itself thought leadership. (It’s…

If you want to eat healthier, exercise first thing in the morning. Mornings are a pretty crucial time when it comes to achieving your goals. There’s a whole movement around the idea that you can change the world just by making your bed at the start of the day. That’s…

“Personal brand” gets thrown around a lot these days. There are courses on building your personal brand, articles about why you need a personal brand, and professional coaches dedicated to helping you craft your personal brand.

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That was how Anton Chekhov advised writers to “show, don’t tell.” It’s a beautiful line. Powerful. Does exactly what it says. But then — that’s Chekhov. It’s a pretty high bar. To a lot…

There are a million things to keep track of when you’re running a freelance business. And just one you. It’s hard to wear all the hats — to be the accounting office, the marketing department, the customer service line, and the janitor while still doing the thing your business actually…

Want to scare your marketer or copywriter in just six words? Repeat after me: “I want to sound like Wendy’s.” No, sugar. No, you don’t. This is not a slam against Wendy’s. They are indisputably the brand master of Twitter, which is exactly why they give marketers such a headache…

Want to scare your marketer or copywriter in just six words? Repeat after me: “I want to sound like Wendy’s.” No, sugar. No, you don’t. This is not a slam against Wendy’s. They are indisputably the brand master of Twitter, which is exactly why they give marketers such a headache…

If you don’t handle it right, “social media marketing” is almost an oxymoron. After all, “marketing” is about exposing people to a product you hope they will buy. “Social media” is supposed to be, well, social. TL;DR? Scroll to the bottom for a video version. If you’ve ever experienced that…

Marketing is hard when you hate making content. Surprisingly, it can also be hard when you love making content. TL;DR? Scroll to the bottom for a video summary. Whether making it is a joy or a chore, if your content isn’t attracting the right attention, it’s not doing its job…