Dana Herra – Medium

Dana Herra

How to Position Your Brand (Even if You’re a Tiny Fish in a Big Pond)

The first client I ever helped through their brand positioning had all the elements of a brand. They had a visual identity, a tagline, a…

6 min readMay 22, 2023

--

--

Dana Herra

Is ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)

Marketers love to tell us to ‘start with why.’ Whether that advice is valuable or not depends entirely on how you apply it.

4 min readApr 24, 2023

--

Is ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)

--

Dana Herra

Your Content Strategy’s Probably Not Very Strategic. Here’s How to Fix That

Content strategy might be the most widely misunderstood concept in marketing. In a lot of small businesses, it looks something like this:

9 min readJan 23, 2023

--

Your Content Strategy’s Probably Not Very Strategic. Here’s How to Fix That

--

Dana Herra

Are You Distributing Content the Right Way or the Boring Way?

Content distribution is not the same as link distribution. To bring the audience to your amazing content, share the value in small slices.

3 min readJul 18, 2022

--

Are You Distributing Content the Right Way or the Boring Way?

--

Dana Herra

3 (OK, 4) Ways to Never Struggle for Content Ideas Again

I’ve got 99 problems, but coming up with content ideas ain’t one.

4 min readJun 3, 2022

--

3 (OK, 4) Ways to Never Struggle for Content Ideas Again

--

Dana Herra

Is Your Thought Leadership Content Really Thought Leadership?

Everyone wants to be a thought leader these days. It’s the height of content fashion.

3 min readJun 2, 2022

--

Is Your Thought Leadership Content Really Thought Leadership?

--

Dana Herra

Target Your Marketing at Who Your Audience Wants to Be

If you want to eat healthier, exercise first thing in the morning.

2 min readJun 1, 2022

--

Target Your Marketing at Who Your Audience Wants to Be

--

Dana Herra

I Asked My Network to Define ‘Personal Brand.’ Here’s What They Said.

I thought there was a general agreement on what a “personal brand” is all about. Turns out I was wrong.

4 min readApr 15, 2022

--

1

--

1

Dana Herra

The Social Media Game That Will Make You a Better Writer

“Don’t tell me the moon is shining; show me the glint of light on broken glass.”

2 min readMar 17, 2022

--

1

The Social Media Game That Will Make You a Better Writer

--

1

Dana Herra

3 Tools To Make Running Your Freelance Business So Much Easier

There are a million things to keep track of when you’re running a freelance business. And just one you.

6 min readMar 14, 2022

--

3 Tools To Make Running Your Freelance Business So Much Easier

--

Dana Herra

Dana Herra

Dana Herra is a copywriter and marketing consultant. She specializes in helping small and medium businesses find and use their unique voice. www.danaherra.com.

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams