How to create effective content you don’t hate to make

Target content in the in-between spaces

Most people are focused on the buckets: either on making what they want or on making what their audience wants. Where you want to focus is in the spaces between.

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Dana Herra

Dana Herra

Dana Herra is a copywriter and marketing consultant. She specializes in helping small and medium businesses find and use their unique voice. www.danaherra.com.