Is Your Thought Leadership Content Really Thought Leadership?

Most thought leadership is impostor content

As more leaders buy into content marketing, more companies are churning out content labeled “thought leadership.”

  • How do I want to effect change?
  • What impact do I want this to have on my audience?
  • What’s already out there?
  • How is my take innovative, controversial, or unique?

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Dana Herra is a copywriter and marketing consultant. She specializes in helping small and medium businesses find and use their unique voice. www.danaherra.com.

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Dana Herra

Dana Herra

Dana Herra is a copywriter and marketing consultant. She specializes in helping small and medium businesses find and use their unique voice. www.danaherra.com.